Front Page With Google - Guaranteed Frequently Asked Questions
Customer FAQ’s
How often will my ad appear on search engines? We guarantees that a customer will be seen on the first page of Google, but cannot
guarantee the amount of exposure. Example: A Ford dealership may have more exposure than
a BMW dealership due to Ford’s greater share of the market. We can be compared to a
digital billboard on the information super highway; customers will be in rotation with other
advertisers.
On what search engines will my business be
seen? We pushe your information out to all the major search engines.
Google, Ask, About,
Comcast, CNN, Dogpile, and many other engines will show Front Page Pro customers very quickly.
Can I request or change the domain name of my
website? Your website domain name (XYZcompany.com) cannot be changed.
Having an
optimized site link as a part of the name allows our clients to take advantage of
organic search clicks and additional exposure, building our customers a more comprehensive
online presence. Clients may purchase a domain from a domain provider (like GoDaddy.com)
and then point that domain to their site as well.
Why do I need a custom adsite, I have one of my
own? Our customized adsites not only provide an additional web presence
for our clients but
more importantly provide an optimized web presence designed for search engines results and
additional exposure in our directory. We drive web traffic to your website through an
optimized site link.
Why is optimization so important? Search engines are in the business of delivering the best, most relevant, results for each search query.
This relevant information is obtained through algorithms that travel and catalog (spider) the billions of
websites on the Internet to determine which websites are relevant to that particular query. Relevant sites are
then ranked from 1 to X and displayed in that order.
Optimization includes: website content, website structure, meta keywords, key phrases, geotargeted marketing, links
to your site, web traffic, and many other factors that increase the
relevancy of an online presence. Without proper optimization, websites are lost in a sea of
information!
Can I change, add or remove content on my custome
adsite? Because each client’s website is designed to work in coordination
with their keywords, site
structure and content, websites cannot be changed, added to, or removed. The only exception
is if the information was entered incorrectly or does not properly describe the business or
service offered. (i.e. incorrect address/phone #, or if the site describes details of a product or
service that the client does not provide, etc.)
Can I change, add or remove keywords? Because
each client’s keywords are designed to work in coordination with their site structure
and content we cannot change, add, or remove keywords. Many times a customer requests
keywords that may not be best suited for that client’s business. Example: a bike shop owner
wants ‘bike’ as a keyword. However, “bike” vs. “bikes” would be a 9 to 1 difference in available
searches; and “bicycle shop” brings people ready to buy. Allow our experts to select the words
based on what your local customers are actually typing in the search window.
‘Shopping’ keywords vs. ‘Buying’ keywords - what is the
difference? Different keywords produce different results and target different
markets. More clicks are not
always better. Example: “Ford” is a word that would get a dealership a great deal of exposure
and clicks – but ‘shopping’ clicks. On the other hand, “Ford F150 Tampa” would not get as many impressions and
clicks, but the resulting clicks would be ‘buying’ clicks – customers ready to make that purchase. Front Page Pro
uses a combination of broad terms and refined phrases to access shoppers and buyers alike. Also, many times
‘shopping’ keywords have increased competition and have your sales staff wasting value time with the “tire kickers”
while valuable buyers are ready to make a purchase.
What is Geo-Targeting? Geo-targeting is a unique technology that focuses each client’s online Ad campaign to a
specific geographic area. This technology allows our clients to target specific areas of town, a
metro neighborhood, entire cities or even larger tri-state regions. Focus your money in your
target market!
What is the difference in an Organic link and a Sponsored
link? Organic links are the natural (or free) results that search
algorithms find, rank and list. They are typically displayed on the left-side of the search engine results page.
Organic listings cannot be purchased and take time and proper optimization before they are shown. Sponsored
links are paid advertising links that populate quickly and are typically on the top and right-side of the search
engine results page. The cost for this varies greatly depending on many factors such as keywords, competition,
search volume, and how well the website is optimized.
Do you push me out organically or through sponsored
links? Both! Because it takes time and proper optimization for ads to
show organically, we ensure our
customers are gaining visibility on the search engines within 3 days via sponsored links.
What is the “Search Network”? The search network and partners is made up of thousands of high traffic websites, networks
and mobile devices – like the iPhone – that we push our ads out to in each client’s geo-targeted market. Websites
like AOL, Ask, Shopping, CNN, Food Network, PGA, Redbook, Facebook, EBay, MySpace, Popular Mechanics, and thousands
of others - building your online brand in your targeted market. The search network matches like business with like
industries. Example: an auto parts store would likely appear on a website like “Popular Mechanics” while a hair
salon would more likely to appear on “Redbook’s” website.
Is this a flat fee or a pay-per-click
service? One set monthly fee, we do not charge a per-click
fee.
How will I know how many people saw or clicked on my
ad? We will send you a monthly detailed report of your ad’s impressions
and clicks.
If I have a problem who should I
contact? You may contact our Support. A customer service
representative will be in touch with you usually that same day. Also, many of your questions can be answered by
your independent campaign director.
Can I pay monthly? Ad
campaigns can be converted to monthly payments after the initial term has been
completed.
Can I cancel at any time? The
customer has a 3 day recission period. After this period, the customer is charged for the
agreed upon term.
How do I cancel my service? An
email will be sent to all customers five days prior to the end of the term. The customer can
choose to cancel or continue at that time.
Do you offer larger regional or national
campaigns? Yes. We offer custom regional and national campaigns,
each individually scoped and
priced. Contact your independent campaign director for more information.
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